When Me in a minute founder Chloe Oh went to the cosmetics store for the first time as a teenager, she was excited at the new experience, but distinctly remembers not knowing what to buy or what she needed for her skin – quite a daunting experience!

Over the course of her teenage years, Chloe developed and refined her skincare regime, closely monitoring trends in French, German, American cosmetics to ensure her skin was getting the best care possible.

Fast forward to her 30’s, Chloe noticed her skin starting to lose some of its tension, so she explored different options to reverse this, including clinical treatments such as facial laser and Hyaluronic acid injections to revitalise her skin cells. While the treatment was effective, the effects generally didn’t last long, particularly given the cost, so Chloe started to look at alternatives.

It was on a trip back to her native Korea that Chloe first started testing Korean beauty masks. She found that by using these masks 2-4 times a week, there was a noticeable difference in her skin, and the signs of ageing she had noticed began to slow and reverse.

It was this moment that Chloe decided that it was time to bring the skincare regimes of Korea to the rest of the world, so she created Me in a minute.


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